My name is Rachel Ann Custodio. I’m an SEO Strategist and UX Designer based in Los Angeles. My passion lies in optimizing the website experience—from search query to onsite interaction. I help meet both user and business needs by focusing on the user first, integrating a holistic approach to SEO, and producing practical, yet attractive designs.

My specializations include:

  • Search engine optimization (SEO): On-page, technical, off-page
  • User experience (UX): User research, content strategy, wireframes, hi-fi mockups
  • Web/UI design: Photoshop, InVision, HTML, CSS, Atom, Bootstrap
  • Competitive analysis: Majestic SEO, SEMRush, Screaming Frog, Google
  • Writing: Landing pages, blogs, emails, text ads
  • Digital marketing strategy: Data analysis, cross-departmental meetings, reports

I also have some knowledge in the following areas:

  • Social media marketing: Twitter, Facebook, Instagram
  • Pay-per-click (PPC): Ad creation, A/B testing

Experience

SEO Strategist
Animal Behavior College
September 2014 - Present
  • Manage all aspects of SEO, including on-page, off-page, and technical SEO
  • Improve UX by developing strategies with business stakeholders and development team
  • Create hi-fidelity mockups and work with development team to implement design
  • Measure impact of UX design changes via Google Analytics, heatmaps, and recordings
  • Identify trends in user search behavior and analyze competition
  • Generate leads through organic search efforts
  • Find link-building opportunities through competitive research and link analysis

SEO Specialist
ZOE International
July 2015 - May 2016
  • Developed and executed SEO strategies
  • Conducted competitive analysis
  • Initiated homepage redesign for enhanced SEO and UX
  • Implemented an internal linking strategy
  • Optimized YouTube videos

Freelance Writer
Scorpion Design
March 2014 - March 2015
  • Researched clients’ industries and competitors
  • Wrote SEO-friendly content for 120+ websites
  • Wrote keyword-rich title tags, meta descriptions, CTAs, and headers

Music Contributor
Ruevenue Magazine
May 2014 - September 2014
  • Pitched original story ideas about the music industry
  • Wrote 350- to 500-word articles on new singles, album releases, and news

Editorial Intern
CollegeFashionista
May 2012 - May 2014
  • Proofread 20-25 articles per week
  • Used AP Style and CF Style Guide to make edits
  • Provided written feedback to both writers and Editorial Director via Google Sheets
  • Managed Twitter and Instagram accounts
  • Located and interviewed fashionable students around campus
  • Selected tags and applied external linking strategy to articles

Editorial Assistant
Inside SCV Magazine
July 2013 - April 2014
  • Wrote copy for food and entertainment sections
  • Compiled information for monthly events calendar

Web Editor
Incite Magazine
June 2013 - March 2014
  • Doubled daily pageviews and increased email subscriptions ninefold
  • Organized content and restructured information architecture
  • Managed website and social media accounts
  • Led weekly meetings to discuss story ideas
  • Helped writers develop their stories


Rachel Ann Custodio

Rachel Ann Custodio is a freelance SEO Strategist and UX Designer based in Los Angeles. Contact me.

2017 Copyright Rachel Ann Custodio