It was decided the content should be reviewed and updated, so my next step was to proofread each page and optimize it with SEO in mind. I fixed typos and grammatical errors; included keywords when and where appropriate; added internal links with title tags; and deleted any pieces of content that were either repetitive or unnecessary.
After editing the pages, I reviewed each one with business stakeholders for approval. Once approved, it was time to start coding them.
A CMS was in place, but it pulled many unnecessary styling and code from Microsoft Word. It was easier for me to copy and paste the text from Word into Atom and code it from scratch.
I implemented on-page SEO techniques, such as internal links, title tags, and alt attributes. Since the developer took the style guide and created CSS classes for each element, I was able to create buttons and custom bullet points on the spot.
There were a few unaddressed parts of the website we had to work through. First, we had to decide on the sitemap since we had planned to remove a few pages. Then, we had to design how the drop-down navigation would appear on desktop and mobile.