Better data analysis
Majestic is one of the top link intelligence databases used to analyze backlink profiles. Data from the tool helps SEO experts develop their outreach campaigns and analyze competitors. Bloated with information and hidden shortcuts, the tool made it difficult for users to analyze the data though. My goal for this design concept was to make it easier for users to find the data important to them.
Cutting through the noise
The more data you have, the more it can inform your decisions. SEOs use Majestic with a goal, and they can easily get distracted or even discouraged when there isn’t a way to filter out the noise. By providing robust filtering options, customizable columns that can be saved, and multiple sort options, users can drill into the data with ease.
A seamless view
Filtering and sorting changes the view of the data, but restructuring the information ensures only relevant data is shown in the first place. Through user research and a website audit, the legacy Fresh and History index reports were combined into one seamless view of backlink history and the sitemap was updated to promote data exploration.
No longer will users need to rely on exporting and analyzing the data in Excel or any other external software program—they can do it all in one place within Majestic’s interface.