COMPANY

Sun + Sound

PROJECT

UX/UI Design

SKILLS

User Interface Design, Web Design, HTML & CSS, Writing, SEO, Documentation, Data Analysis, Research, Project Management

Context

I designed a website for a mock company called Sun + Sound. The idea stems from having visited several festival websites and identifying areas of improvement. The mock company is a concert promoter known for its annual summer music festival.

The challenge was to design a website based on both business and customer goals. Since this was a mock company, I had to approach the project from a stakeholder standpoint as well as that from a user.

Process

The first step was to decide on the target audience and their needs and goals. From there, I determined the goals of having a website. This data would inform the features and functionalities the website would need to meet those goals.

Target Audience

The target audience includes people who: enjoy watching live music, have the money to spend on concerts, and listen to particular types of music. In the table below, I list the user’s needs, pain points, and goals.

Goals

The mock company’s primary goal is to sell tickets to users followed by promoting their other events. For users, their goals are being able to purchase tickets and find information for upcoming events on the website.

UI Design

I started the design process by collecting the features and functionalities that would enable the company and users to achieve their goals. I also incorporated unique features, such as a Spotify playlist, that would help differentiate the company’s website from competitors.

UX/UI Design Process

From there, I organized the items into categories and created a sitemap.

UX/UI Design Sitemap

Wireframes

Once the information architecture was set and the website requirements were established, I designed wireframes for three pages. I chose these three because I wanted to design the homepage, a level-1 page, and a level-2 page. Included in my wires are annotations for the web developer.

UX Wireframes

Results

Since this was solely a personal activity, there are no results. If you like what you’ve seen and you’d like to hire me as a freelance UX/UI designer, please contact me at rachelann.custodio@gmail.com.

Check out my other work

Rachel Ann Custodio

Rachel Ann Custodio is a freelance SEO Strategist and UX/UI Designer based in Los Angeles. Let's work together. Contact me.